Almost since 500 years, in the Guntur district, a small town called Mangalagiri has been cultivating a traditional practice of handicraft weaving. The fabric has been named after the place it is being produced in and thus, is termed " Mangalgiri Fabrics". These fabrics and sarees are weaved with the help of pitlooms from yarn by the interlace technique of warp and woof. These fabrics are famous since the Qutub Shahi era and so, a unique feature of these fabrics are its intricate Nizam inspired designs. The fabric goes through an intense process of collecting raw materials, cotton purification, dyeing, drying, winding of the yarn, spraying of rice conjee, weaving and designing. Mangalgiri fabrics are on demand, widely.
At Kalanjali, there is a whole new collection dedicated to mangalgiri fabrics. The collection is called " Heritage weaves". But why? It is called so because the practice of handicraft weaving is like a feature to their culture and has become a part of their traditions. This art of weaving is passed on through generations and that is why, by recognising the exclusiveness, this collection is aptly called as " Heritage Weaves". While in conversation with the designers on why they chose mangalgiri fabrics, they say, " Kalanjali has always been using traditional fabrics with contemporary styling in their new creation."
The Collection:
This pre-festive collection is produced in pure mangalgiri fabrics. The designers have come up with more than 30 different designs for this collection. The garments have interesting embroidery motifs as well as minute detailing to give the garment a vibrant look. The garments are block printed and have nizam borders on it. This collection has an assorted colour palette with shades like verdant green, earthy maroon, rust, purple ,pink and many more shades. The best feature of this collection is that it is available in affordable prices. This collection consists of tradition wear for both kids as well as women. Flaunt your traditional beauty by draping these pure mangalgiri garments.
